Bring people together
Make room for every lane of car culture, from first-time visitors to lifelong collectors.
United Auto Show Cars. Culture. Community.
One Show.Every Lane.
From custom builds and classics to performance, innovation and the next generation of creators. One unforgettable celebration of automotive culture.
Countdown to the showGET READY
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Supercars ✦Custom Builds ✦EVs ✦Classics ✦Car Clubs ✦Sim Racing ✦Creators ✦Family Fun ✦Supercars ✦Custom Builds ✦EVs ✦Classics ✦Car Clubs ✦Sim Racing ✦Creators ✦Family Fun ✦
Show Cars1Approved lineup
ExhibitorsJOININGBrands & vendors
Car ClubsUNITEDCommunity displays
Experiences8Zones & activations
Our purpose. Our why.MORE THAN A SHOW.
MORE THAN A SHOW.
A COMMUNITY IN MOTION.
Different rides. Different stories. One community. United Auto Show brings enthusiasts, families, builders, clubs and businesses together to celebrate automotive culture and create opportunities that last beyond show day.
Showcase people & passion
Give owners, young creators, clubs and local businesses a stage for their work and stories.
Inspire what's next
Explore design, technology, innovation and new ways to experience mobility.
Grow lasting connections
Turn one unforgettable event into partnerships, friendships and a stronger automotive community.
Find your way in01 / FANS 02 / OWNERS 03 / BRANDS 04 / PARTNERS
WHATEVER YOU LOVE ABOUT CARS, YOU'RE IN.
Fans, builders, clubs, brands, creators and families all get a different way to experience United Auto Show.
Come Feel the Show
See the builds, meet the people behind them and discover the experiences everyone will be talking about.
Explore vehiclesPut Your Build Under the Lights
Bring the car you built, restored or transformed and give thousands of enthusiasts something to remember.
Enter your vehicleBuild an Activation
Sell, sample, demonstrate, launch and put your brand directly into the automotive community.
Exhibit with usOwn a Show Moment
Attach your name to the zones, stages, competitions and content people photograph and share.
Become a partnerInside the showTHIS ISN'T A PARKING LOT.
See All ExperiencesTHIS ISN'T A PARKING LOT.
IT'S AN EXPERIENCE.
01Electric Avenue
Experience Zone
Electric Avenue
EVs, charging, future mobility and hands-on discovery.
02Custom & Tuner Lab
Experience Zone
Custom & Tuner Lab
Modified builds, stance, sound and creative automotive culture.
03Classics & Icons
Experience Zone
Classics & Icons
Timeless design, heritage vehicles and collector favourites.
04Family Pit Stop
Experience Zone
Family Pit Stop
Kid-friendly activities that make the show a family day out.
05Sim Racing Arena
Experience Zone
Sim Racing Arena
Virtual speed, leaderboard competition and racing challenges.
06Main Stage
Experience Zone
Main Stage
Reveals, interviews, awards, creator moments and live programming.
Your phone becomes part of the showDON'T JUST WATCH.
DON'T JUST WATCH.
JOIN IN.
Save the moments you want to see, find your favourite rides and cast your vote while you are standing on the show floor.
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People's Choice Voting
Help choose the vehicle that wins the crowd.
Help choose the vehicle that wins the crowd.
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My Show Planner
Save sessions and build your own day.
Save sessions and build your own day.
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Interactive Floor Map
Find cars, booths, stages, food and guest services without wandering in circles.
Find cars, booths, stages, food and guest services without wandering in circles.
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QR-Ready Profiles
Turn every display into a deeper story people can keep exploring.
Turn every display into a deeper story people can keep exploring.
United Auto ShowYour show
Your show
in your pocket.
01Today's schedule
02Saved experiences
03Interactive floor map
04Vote People's Choice
Featured rides
Vehicle DirectoryTHE MACHINES THAT STOP THE CROWD.
More than displayBUILD IT. BRING IT.
Explore AwardsBUILD IT. BRING IT.
COMPETE FOR IT.
United Auto Show gives owners and clubs something to chase — recognition, crowd votes and a show floor built to celebrate the people behind the machines.
Seen on the floorTHE SHOW SHOULD LOOK
Open GalleryTHE SHOW SHOULD LOOK
AS LOUD AS IT FEELS.
Live all dayTHE FLOOR MOVES.
THE FLOOR MOVES.
SO DOES THE PROGRAM.
Reveals, interviews, competitions, awards, creator sessions and club moments give you a reason to keep exploring from open to close.
View Full ScheduleFounding partner opportunities
Explore PartnershipsPUT YOUR BRAND WHERE CAR CULTURE COMES ALIVE.
Sponsor a stage, zone, competition, family experience, creator moment or signature feature and become part of what visitors remember.
United Auto ShowCOME FOR THE CARS.
COME FOR THE CARS.
LEAVE WITH A STORY.
Make it a day of design, performance, sound, technology, competition, culture and community.