Come Feel the Show
See the builds, meet the people behind them and discover the experiences everyone will be talking about.
Explore vehicles
Cars • Culture • Community • Experience
ONE SHOW.EVERY LANE.
New cars, custom builds, exotics, classics, EVs, creators, clubs, technology and unforgettable experiences — all under one roof.
Built for the whole scene
SEE IT. HEAR IT.
FEEL IT. SHARE IT.
FEEL IT. SHARE IT.
Walk in for the cars. Stay for the people, sound, competition, creators, technology and moments you cannot get from a screen.
Countdown to the showGET READY
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Supercars ✦Custom Builds ✦EVs ✦Classics ✦Car Clubs ✦Sim Racing ✦Creators ✦Family Fun ✦Supercars ✦Custom Builds ✦EVs ✦Classics ✦Car Clubs ✦Sim Racing ✦Creators ✦Family Fun ✦
Find your way in01 / FANS 02 / OWNERS 03 / BRANDS 04 / PARTNERS
WHATEVER YOU LOVE ABOUT CARS, YOU'RE IN.
Fans, builders, clubs, brands, creators and families all get a different way to experience United Auto Show.
Put Your Build Under the Lights
Bring the car you built, restored or transformed and give thousands of enthusiasts something to remember.
Enter your vehicleBuild an Activation
Sell, sample, demonstrate, launch and put your brand directly into the automotive community.
Exhibit with usOwn a Show Moment
Attach your name to the zones, stages, competitions and content people photograph and share.
Become a partnerInside the showTHIS ISN'T A PARKING LOT.
See All ExperiencesTHIS ISN'T A PARKING LOT.
IT'S AN EXPERIENCE.
01Electric Avenue
Experience Zone
Electric Avenue
EVs, charging, future mobility and hands-on discovery.
02Custom & Tuner Lab
Experience Zone
Custom & Tuner Lab
Modified builds, stance, sound and creative automotive culture.
03Classics & Icons
Experience Zone
Classics & Icons
Timeless design, heritage vehicles and collector favourites.
04Family Pit Stop
Experience Zone
Family Pit Stop
Kid-friendly activities that make the show a family day out.
05Sim Racing Arena
Experience Zone
Sim Racing Arena
Virtual speed, leaderboard competition and racing challenges.
06Main Stage
Experience Zone
Main Stage
Reveals, interviews, awards, creator moments and live programming.
Your phone becomes part of the showDON'T JUST WATCH.
DON'T JUST WATCH.
JOIN IN.
Save the moments you want to see, find your favourite rides and cast your vote while you are standing on the show floor.
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People's Choice Voting
Help choose the vehicle that wins the crowd.
Help choose the vehicle that wins the crowd.
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My Show Planner
Save sessions and build your own day.
Save sessions and build your own day.
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Vehicle & Exhibitor Search
Find the cars, clubs, vendors and brands you came to see.
Find the cars, clubs, vendors and brands you came to see.
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QR-Ready Profiles
Turn every display into a deeper story people can keep exploring.
Turn every display into a deeper story people can keep exploring.
United Auto ShowYour show
Your show
in your pocket.
01Today's schedule
02Saved experiences
03Find a vehicle
04Vote People's Choice
Featured rides
Vehicle DirectoryTHE MACHINES THAT STOP THE CROWD.
Your build could be here.
Applications are open for standout customs, classics, performance cars, exotics, EVs and more.
Enter Your VehicleClubs belong here too.
Bring your community together with a club display that gives visitors something to discover.
Register Your ClubBe the reveal everyone shares.
Brands and builders can use United Auto Show for unveilings, product drops and first looks.
Plan an ActivationLive all dayTHE FLOOR MOVES.
THE FLOOR MOVES.
SO DOES THE PROGRAM.
Reveals, interviews, competitions, awards, creator sessions and club moments give you a reason to keep exploring from open to close.
View Full ScheduleFounding partner opportunities
Explore PartnershipsPUT YOUR BRAND WHERE CAR CULTURE COMES ALIVE.
Sponsor a stage, zone, competition, family experience, creator moment or signature feature and become part of what visitors remember.
United Auto ShowCOME FOR THE CARS.
COME FOR THE CARS.
LEAVE WITH A STORY.
Make it a day of design, performance, sound, technology, competition, culture and community.